How to attract your ideal client and get fully booked – join us for this spectacular CMA webinar!
There is a conversation we have had with practitioners more times than we can count over the past three decades. It goes something like this: “I love my work. My clients get wonderful results. So why is my diary half empty?”
If that sounds familiar, you are far from alone – and it is emphatically not a reflection of your skill as a practitioner. Clinical excellence and a fully booked practice are two different disciplines, and almost no training course teaches the second one. That is precisely the gap our free live webinar is designed to close.
How to Attract Your Ideal Client and Get Fully Booked
Join us live online on Wednesday 16 September 2026 at 1pm (UK time) for a free, practical CMA Webinar that tackles both halves of the practice-building puzzle: attracting the right people in the first place, and converting their interest into confirmed bookings.
In one focused hour, you will learn how to:
1. Identify your niche and your ideal client
“I help everyone with everything” is the most common positioning mistake in complementary healthcare – and the most costly. When you try to speak to everyone, you resonate with no one. We will show you how to define the specific person you serve best, so that your marketing feels like a conversation with a friend rather than a broadcast into the void. Counter-intuitively, narrowing your focus is what fills your diary.
2. Introduce yourself authentically in under a minute
What do you say when someone asks, “So, what do you do?” If your answer is a job title followed by an awkward pause, you are leaving bookings on the table every single week. You will leave the webinar with a simple framework for a warm, genuine one-minute introduction that opens conversations rather than closing them – no scripts that make you cringe, no “salesy” language, just you at your most natural and most compelling.
3. Remove the hesitation that stops people booking
Many would-be clients get all the way to the brink of booking – and then stall. Usually this is not about price or doubt in you; it is about small, fixable points of friction and uncertainty. We will walk through the most common reasons people hesitate and show you exactly how to dissolve them, ethically and gracefully, so that interest turns into appointments.
Who should attend?
This session is for you if you are:
– A qualified practitioner whose diary has more gaps than you would like
– A student approaching qualification who wants to launch with momentum rather than guesswork
– An experienced practitioner returning to practice or moving to a new area
– Anyone building a practice who would rather follow a proven pathway than reinvent the wheel
Whatever your discipline – and whether you are just starting out or re-energising an established practice – the principles apply.
Your Presenters
The session is presented by Jayney Goddard, President of The CMA, and Angie Litvinoff, The CMA’s Business Development Consultant. Between them, they bring decades of hands-on experience helping tens of thousands of practitioners build genuinely successful practices. As a result, they know exactly what the steps are that enable practitioners to thrive personally and professionally, and build the career of your dreams in the most straightforward and fastest way!
They will be supported on the day by Andrea Carter, CMA Membership Secretary, who will be on hand to answer your questions.
Why is The CMA offering this incredible webinar free of charge?
Because practice-building support sits at the very heart of what we do! For more than three decades, The CMA has watched thousands of practitioners build their careers – and we have seen, again and again, exactly what works and what does not. Raising professional standards is only half of our mission; the other half is making sure that highly trained, ethical practitioners can actually reach the people who need them.
A practitioner with a thriving practice serves more people, stays in the profession longer, and raises the standing of complementary medicine as a whole. That benefits everyone.
The Details
What: How to Attract Your Ideal Client and Get Fully Booked – free live webinar
When: Wednesday 16 September 2026, 1pm UK time
Presented by: Jayney Goddard and Angie Litvinoff, supported by Andrea Carter
Where: Live online – join from anywhere in the world
Cost: Completely free
Places are limited, and this session is live only – there will be no recording circulated afterwards, so do reserve your place and make a note in your diary.
Reserve your free place now
Frequently asked questions
Is the webinar really free?
Yes – completely free, with no catch. There is nothing to buy in order to attend.
Do I need to be a CMA Member to attend?
No. This session is open to everyone – Members and non-members alike. If you are curious about what The CMA offers, it is also a lovely way to experience the calibre of support our Members enjoy throughout the year.
Will a recording be available afterwards?
No – this is a live-only event, and no recording will be circulated afterwards. This keeps the session interactive and ensures the best possible experience for those who attend, so do reserve your place and put the date firmly in your diary.
I am still studying – is this suitable for me?
Absolutely. In fact, students approaching qualification are ideally placed to benefit: you can launch your practice with these foundations already in place, rather than learning them the hard way later.
How do I join on the day?
Register here right now to reserve your space. Places are limited. Don’t miss out. This is a game changer!
Can’t wait until September?
If you would like to make a start straight away, download our free Business Start-Up Toolkit – a practical, step-by-step resource for building your practice on solid foundations. It is the perfect companion to the webinar, and you will arrive on 16 September ready to put everything into action.
We look forward to seeing you there.
About the Presenters
Jayney Goddard MSc, PG Dip Ed, FCMA, FRSM is the Founder and President of The Complementary Medical Association (The CMA), the world’s leading professional body for complementary medicine. With four decades at the forefront of complementary and integrative healthcare, Jayney has dedicated her career to raising professional standards across the sector and to championing practitioners to develop successful careers in this fascinating profession. Jayney is also dedicated to disseminating the evidence base for complementary medicine by writing articles on various topics and disciplines – and promoting rigorous, evidence-based approaches. She is the author of several best-sellers, including “Complementary and Alternative Medicine – The Complete Natural Guide to What Really Works” (Editor in Chief – Harper Collins) and “Rewind Your Body Clock – the Complete Natural Guide to a Happier, Healthier, Younger You” (Watkins/Penguin Random House), which debuted on the Amazon charts at No. 1 among ALL books on the platform. Jayney is a sought-after international speaker and a passionate advocate for the safe, ethical integration of complementary medicine within mainstream healthcare. Through The CMA, she supports a global community of Practitioners, Teachers, and Approved Suppliers committed to the very highest standards of health care.
Angie Litvinoff is The CMA’s Business Development Consultant and one of our most popular Masterclass presenters. With expertise born of over 30 years in the profession, she works with practitioners at every stage of their careers, helping them turn clinical expertise into confident, thriving practices, and mentors CMA Members in the practical business skills – positioning, communication, and client attraction – that most training courses never teach. Angie is a well-established and highly respected trainer in her own right and has been a successful practitioner for nearly three decades.