Welcome to Jo’s Transforming Lives
You did everything right. So why does it feel so flat?

I work with high-achieving people-pleasers, the reliable ones who deliver for everyone else, keep the peace, and come last on their own list. From the outside they are doing well. Inside, they are overgiving, overthinking and running on empty, quietly wondering why reaching the goal changed nothing.

The issue usually isn’t a lack of resilience or effort. Most of my clients have plenty of both. It’s the unexamined pattern sitting underneath, the one that has been driving all that achieving for years without ever changing how they feel inside. That is why managing the symptoms never quite works. The symptoms were never where the problem lived.

I work with the pattern at the root, combining clinical hypnotherapy, TARC EFT and coaching, alongside a five-pillar self-awareness model covering emotions, triggers, thoughts, behaviours and impact. The aim is understanding rather than coping, so the change actually holds.

I went the long way round myself. Twenty-four years in the NHS, from the front desk to practice manager, then the best part of a decade keeping busy so I never had to sit still with any of it. That is exactly why I can help other people get there faster.

Qualifications and recognition
Wellbeing Coach, Clinical Hypnotherapist and TARC EFT Practitioner. Named Best Life Coach in Aberdeen, and Best Emotional Wellbeing Coach 2026 (Scotland) in the SME News UK Enterprise Awards.

Sessions
Based in Aberdeenshire, working with clients UK-wide online via Zoom.

Calm mind. Clear voice.