About Us

About The Complementary Medical Association



Mission & Objectives

The Complementary Medical Association's (The CMA) primary aim is to promote ethical, responsible, professional complementary medicine to the public and the medical profession.

We believe that by promoting The CMA and it's Registered Members in all categories, though the media and online in a hugely high-profile manner, we are able to help the public and doctors to realise that complementary and integrative medicine is - when delivered safely and ethically - a viable and highly desirable form of healthcare.

In addition, here at The CMA, we are totally dedicated to representing "the professional face of complementary medicine" and by promoting research, education and knowledge in the field, we will help to stimulate demand for the medicine of the 21st century and beyond.

The CMA is great news for professional practitioners, ethical colleges and patients who demand and expect excellence in every aspect of treatment.



What is the CMA?

The CMA is a not-for-profit organisation which means that any funds we raise, through membership fees, book and product sales or donations are invested straight back into the organisation.

A great part of our work consists of referring public and conventional medics alike to CMA registered practitioners so that they can be assured that treatment will be delivered by a highly qualified, insured practitioner who adheres to a strict Code of Ethics and disciplinary procedure. We call this the "CMA Referrals Scheme".

In addition, we are able to help members of the public who wish to train in the complementary medical field to access our Registered Training Schools and Colleges.  We provide assistance to Schools who wish to have their courses Registered and Accredited by The CMA.

We work closely with the conventional medical profession as we ultimatley believe that the most important person after all, is the patient, and we believe that by presenting the patient with good, accurate information about complementary medical approaches they can make responsible informed decisions about their own health care.  It is important to remember that both complementary and conventional medicine have a great deal to offer - when used appropriately, justifiably and responsibly. Ultimately, the freedom to choose one's own health care is a vital human right which should be protected.


Our History

The CMA was established in early 1993, by Jayney Goddard, in response to the overriding lack of public and medical knowledge about the complementary medical profession.

During the initial two years we devoted our time to performing the market research that would indicate whether there could be a viable way of raising the profile of ethical, responsible complementary medicine. It was vital to establish and justify whether "yet another organisation" needed to exist in the already saturated complementary medical organisation field.

We spent a long time analysing the entire arena and found that nothing was being done at that time by any membership body or organisation to promote practitioners or training schools in a high profile, professional manner.

Furthermore, at that time, complementary medicine had a very unprofessional profile; somewhat akin to a cottage industry. This was a sorry state of affairs and it became rapidly apparent that The CMA needed to exist if professional complementary medicine were to stand a chance.

Here at The CMA we are a dedicated team of committed professionals (we're all qualified healthcare practitioners) and we are absolutely serious about achieving our mission. We have always had a commitment to making sure that our Members can contact us easily and will always be able to get through to a real person at the end of the phone line.  In addition, our e-communications are exceptionally effective and we are able to disseminate important information to our Members extremely rapidly and efficiently.

As a demonstration of our commitment to our Members we are proud to report that during the first two years of our existence we had a marketing and research expenditure of just over £200,000, which back in the early 1990's was a huge budget.


Where are we now?

The CMA opened its doors to members at the beginning of 1995 and to date, The CMA represents the interests of thousands of practitioners in various categories - including students and 180+ Training School / College members with additional organisations approaching us regularly.

We also have another membership section, "Friends of The CMA" which comprises a variety of supporters, all of whom are keen to support the work of The CMA.

Our initial marketing and research budget of £200,000 spent during our first two years, has grown to an investment of approximately £150,000 per annum. This will help to demonstrate our commitment to the professionalism of complementary medicine.

The CMA has a high media profile and we constantly work with major media organisations.

We are committed to cultivating a high media profile, through which we achieve in excess of ten individual media exposures per week including TV, radio, magazines, newspapers and the Internet.  Our estimated monthly reach is circa 650,000 individuals.

We are committed to thinking creatively when it comes to promoting our members and we are dedicated to working creatively when promoting our Member's interests - just one example of this is that The CMA has - over the years - even undertaken extremely high profile promotional campaigns utilising advertising space on London Underground trains and Docklands Light Railway.


Global Force

Due to the Internet and this web site, The CMA is now a multinational organisation and we are currently setting up "centres of complementary medical excellence" in various overseas locations.

Here is a round up of just a few of our global activities:


Jayney Goddard, President of the Complementary Medical Association was invited to testify in front of the USA's White House Committee on Complementary Medicine. Jayney was asked to provide information that the US government might be able to utilise to help rationalise complementary medicine in the States. 

The situation there is complex, as each State has its own laws pertaining to complementary medicine. Based upon Jayney's testimony that explained how and why The CMA is such a successful organisation and the reasons why The CMA has been able to help so many other Governments, the Congress made several proposals to the Whitehouse Commission, all of which were accepted unanimously. 



The CMA has worked closely with Nepalese Colleges based Kathmandu, Nepal affiliated to Mahendra Sanskrit University. Due to the political situation in Nepal at the present time, this course is temporarily on hold.

CMA President Jayney Goddard was invited to the Nepalese Embassy as a guest of the Ambassador in order to receive an award in recognition of her efforts to assist Nepal in promoting high-level complementary medical training.

The Bulgarian Government

Jayney Goddard was invited as a guest of the Bulgarian government to inspect their Balneotherapy centres in several locations. Balneotherapy is an officially recognised form of naturopathic medicine and the Bulgarian Government is keen to capitalise upon their country's excellent treatment centres and to bring them worldwide recognition.

The Bulgarian Balneotherapy centres proved to offer a sophisticated blend of conventional and complementary medical techniques and Jayney was most impressed with their model of a fully integrated, officially recognised, integrated medical system.


Jayney Goddard was tasked by the Hungarian government to undertake a similar project to that performed for the Bulgarian government - as they were keen to promote their superb medical spa culture.

Egypt, India, Afghanistan and Cyprus

The CMA is currently working on setting up relationships within these countries.


The Chinese government is keen to establish high quality complementary medicine within China and wishes to establish The Complementary Medical Association there.

The CMA is negotiating at governmental level in many cases to help governments to understand that Complementary Medicine does not pose a threat but that it can and will positively benefit their people and consequently, their medical systems, and assist in combatting the pandemic of lifestyle related conditions that are a huge threat to countries, their populations and their economies worldwide.


CMA Membership benefits in detail


  • Your own FULL page on The CMA website - with links to your own site - Publicity for you AND SEO for your site
    • You can update this page as often as you wish – there’s space on it to tell the world what you do, and to incorporate your all-important contact details and even those vital testimonials!
  • Post nominal letters, e.g. MCMA, FCMA, SCMA etc.
    • Nothing says more about your commitment to excellence and standards than your Membership of The CMA! Use your official CMA post-nominal letters and demonstrate your dedication to professionalism in this field.
  • Use of The CMA logo
    • Make sure that you place The CMA logo on your website, brochures, business card and more. The CMA logo is our Registered Trademark and it is only allowed to be used by people who are genuinely Registered with The CMA. It makes you instantly recognisable to members of the public and the medical profession and demonstrates that you are a genuine part of this hugely respected organisation.
  • CMA Online Professional Database listing & CMA Referral Scheme
    • The CMA website features a free-to-access database of all our Members – so that you and your services can easily be found. We guide all (public and medical professionals) who enquire about practitioners, courses and organisations to this database and they can contact you directly from there.
  • Continuing Professional Development (CPD)
    • Hugely important for us all in this profession. We offer you lots of opportunities to keep your professional skills up-to-date with courses, seminars, ongoing tutorials and more.
  • Membership ID Card, Certificate
    • It is vital that you display your CMA certificate within your office or practice rooms to confirm your Membership of this esteemed organisation. We also provide you with an ID card, which many of our Members find useful when on external site visits.
  • Membership pack
    • Your CMA Membership pack contains your beautiful CMA Certificate for you to proudly display in your office or practice. Your CMA ID Card – helpful on external site or home visits, Your CMA Pen, Key Ring and Lapel Badge, your CMA Welcome letter and, of course, this brochure – full of really helpful information.
  • London Boroughs Special Treatment Exempted Status
    • Certain categories of practitioner are subject to requiring a “Special Treatment License” if they work in London and other cities. These licenses cost up to £1000+ and practicing without one leaves the practitioner open to a fine of up to £5000+.  By registering with The CMA, you are covered under our umbrella exemption – saving you thousands – and protecting you and your practice.
  • Specially Negotiated Low Cost Insurance Block Scheme for CMA Members Only
    • We recommend two exceptional insurance brokers - both of which offer the very best policies available and we have negotiated huge discounts on behalf of our CMA Registered Members – in all categories.
  • CMA weekly e-Newsletter
    • This fantastically informative email brings you the very latest news and research from around the world on all aspects of complementary medicine, natural health and wellness – and relevant conventional medical findings too. We also keep you posted about political issues that directly affect, or potentially impact our rights to practice and teach complementary medicine. We welcome your contributions!
  • CMA Training / Courses
    • The CMA is dedicated to keeping our Members at the top of their profession, to this end we consistently offer ongoing training – with a particular emphasis on practice and training school development. CMA Members benefit from hugely discounted rates for these courses, compared to non-Members.
  • CMA Code of Ethics, Professional Practice Guidance, Disciplinary Procedure
    • The CMA has a strict Code of Ethics and Disciplinary Procedure and we provide ongoing Practice Guidance as issues arise.
  • Ongoing media campaign to promote The CMA and our Members in all categories
    • Over the decades, we have put huge effort into positioning The CMA as the leading organisation in the field. Part of this awareness campaign has been our commitment to utilising various types of mass media to raise awareness of The CMA – and our Members. We estimate that we receive well over a million views each month across all forms of media – print, broadcast and online.  All this helps to position YOU and your work as an industry leader.
  • CMA Facebook Page & Group
    • Our social media platforms are an extremely valuable part of our Membership – don’t miss out on using these to stay up to date with CMA activities – they are especially useful if we need to get information to you quickly. You are invited to promote your services in these groups on our specially designated “Promo Fridays”! Don’t miss this valuable opportunity to tell the world about your work.
  • Complementary Medical Association YouTube Channel
    • The CMA’s YouTube channel provides ongoing education and information to grow your expertise. You are invited to participate in interviews with CMA personnel to help disseminate information about your work to a global audience.
  • Jayney Goddard MasterClasses business/practice/school development
    • CMA President and Founder, Jayney Goddard has created this Private Facebook Group to help you grow your business. Do join in for lively discussions about all areas of work in this absolutely unique field. You’ll find worksheets, videos, Q&A sessions here and much more – all designed to support your success.
  • Liaison at governmental level representing All CMA Members
    • The CMA is a Member of the All Party Parliamentary Group for Complementary and Integrative Medicine. This means that we are representing your interests at Governmental level – and can shape policy within this field to support our Members.  CMA Members are allowed to attend these meetings at eh House of Commons by arrangement.
  • Liaison with and education of conventional medicine organisations, doctors and other medical personnel
    • The CMA is the first port of call for conventional medical organisations when it comes to disseminating information about the evidence-base for complementary medical approaches. As you’ll appreciate, there is a lot of misunderstanding among our conventional medical colleagues about the data supporting complementary / integrative medical approaches.  Many doctors and medical personnel believe that there is a lack of research in this arena – we beg to differ. A great part of our work is helping doctors, their colleagues and medical students to understand exactly what the wealth if research in this field actually says – and how to refer their patients to our Members.
  • Webinars, Seminars, CPD workshops and further qualifications
    • The CMA liaises with various respected organisation who are offering further training to our Members. If we believe that these trainings are of value, we negotiate special rates for our Members as part of our Membership Benefits package.
  • Upgrade your Membership – to become a Fellow of The Complementary Medical Association

This CMA Membership category is reserved for senior practitioners and those people who have a demonstrable commitment to furthering the complementary medical profession. You can apply to become a Fellow of The CMA and in doing so, you will play an important part in shaping the future of the profession, as a whole. Do contact us if you’d like to discuss this further.

  • Practice/School/Business/ Student Development Advice
    • Remember that the entire CMA Team is made up of practitioners, teachers, course directors, medics and more and so, over the years we have seen every permutation of practice and course imaginable. You can call upon this great wealth of experience to grow your career in this exciting field. Thinking of expanding your practice? Creating a brand new discipline to teach to others? Growing your school? We are in your corner – and here to help!
  • Awards, Competitions, Draws
    • We constantly have exciting activities for you to get involved with – competitions, draws, awards – all with fabulous prizes. We work hard to make your CMA Membership rewarding and exciting. We also believe in recognising the amazing work you do – do get involved with these fun – and important initiatives!
  • Downloads (Appointment cards, Practice forms etc.)
    • We have lots of really helpful CMA branded practice and business form for you to download from The CMA website.
  • Merchandise
    • Demonstrate your allegiance to The CMA with tastefully branded merchandise – you’ll find this in The CMA shop pages.
  • Speak to REAL People!
    • Probably one of our most important benefits is that you can always pick up the phone, or shoot us a message and you’ll be in contact directly with a real person! We know what your work challenges are, we’ve helped tens of thousands of CMA Members over the years – and we are here for you!



Advertising Policy

The Complementary Medical Association will consider accepting ethical advertising in our weekly newsletter, on our website and various e-communications - if the advertising in question is demonstrably in line with our ethos.  If you have a proposal we would be delighted to speak with you.

For more information please send email inquiries to The CMA.


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