The Complementary Medical Association's (The CMA) primary aim is to promote ethical, responsible, professional complementary medicine to the public and the medical profession.
We believe that by promoting The CMA and it's Registered Members though the media we are able to help the public and doctors to realise that complementary and integrative medicine is - when delivered safely and ethically - a viable and highly desirable form of healthcare.
In addition, here at The CMA, we are totally dedicated to representing "the professional face of complementary medicine" and by promoting research, education and knowledge in the field, we will help to stimulate demand for the medicine of the 21st century and beyond.
The CMA is great news for professional practitioners, ethical colleges and patients who demand and expect excellence in every aspect of treatment.
The CMA is a not-for-profit organisation which means that any funds we raise, through membership fees, book and product sales or donations are invested straight back into the organisation.
A great part of our work consists of referring public and conventional medics alike to CMA registered practitioners so that they can be assured that treatment will be delivered by a highly qualified, insured practitioner who adheres to a strict Code of Ethics and disciplinary procedure. We call this the "CMA Referrals Scheme".
In addition, we are able to help members of the public who wish to train in the complementary medical field to access bonafide training courses.
We work closely with the conventional medical profession as we ultimatley believe that the most important person after all, is the patient and we believe that by presenting the patient with good, accurate information about complementary medical approaches they can make responsible informed decisions about their own health care. It is important to remember that both complementary and conventional medicine have a great deal to offer - when used appropriately, justifiably and responsibly. Ultimately, the freedom to choose one's own health care is a vital human right which should be protected.
The CMA was established in early 1995, by Jayney Goddard, in response to the overriding lack of public and medical knowledge about the complementary medical profession.
During the initial two years we devoted our time to performing the market research that would indicate whether there could be a viable way of raising the profile of ethical, responsible complementary medicine. It was vital to establish and justify whether "yet another organisation" needed to exist in the already saturated complementary medical organisation field.
We spent a long time analysing the entire arena and found that nothing was being done at that time by any membership body or organisation to promote practitioners in a high profile, professional manner.
Furthermore, at that time, complementary medicine had a very unprofessional profile; somewhat akin to a cottage industry. This was a sorry state of affairs and it became rapidly apparent that The CMA needed to exist if professional complementary medicine were to stand a chance.
Here at The CMA we are a dedicated team of committed professionals (we're all qualified healthcare practitioners) and we are absolutely serious about achieving our mission. We have always had a committment to making sure that our Members can contact us easily and will always be able to get through to a real person at the end of the phone line. In addition, our e-communications are exceptionally effective and we are able to disseminate important information to our Members extremely rapidly and efficiently.
As a demonstration of our commitment to our Members we are proud to report that during the first two years of our existence we had a marketing and research expenditure of just over £200,000, which back in the mid 1990's was a huge budget.
The CMA opened its doors to members at the beginning of 1998 and to date, The CMA represents the interests of thousands of practitioners in various categories - including students and 130 college members with additional organisations approaching us regularly.
We also have another membership section, "Friends of The CMA" which comprises a variety of supporters, all of whom are keen to support the work of The CMA.
Our initial marketing and research budget of £200,000 spent during our first two years, has grown to an investment of approximately £150,000 per annum. This will help to demonstrate our commitment to the professionalism of complementary medicine.
The CMA has a high media profile and we have worked with major media organisations.
We are committed to cultivating a high media profile, through which we achieve in excess of ten individual media exposures per week including TV, radio, magazines, newspapers and the Internet.
We are committed to thinking creatively when it comes to promoting our members and we are dedicated to working creatively when promoting our Member's interests - just one example of this is that The CMA has - over the years - even undertaken extremely high profile promotional campaigns utilising advertising space on London Underground trains and Docklands Light Railway.
Due to the Internet and this web site, The CMA is now a multinational organisation and we are currently setting up "centres of complementary medical excellence" in various overseas locations.
Here is a round up of just a few of our global activities:
Jayney Goddard, President of the Complementary Medical Association was invited to testify in front of the USA's Whitehouse Committee on Complementary Medicine. Jayney was asked to provide information that the US government might be able to utilise to help rationalise complementary medicine in the States.
The situation there is complex, as each State has its own laws pertaining to complementary medicine. Based upon Jayney's testimony that explained how and why The CMA is such a successful organisation and the reasons why The CMA has been able to help so many other Governments, the Congress made several proposals to the Whitehouse Commission, all of which were accepted unanimously.
World Electro Homeopathic Organisation
WEHO affiliated with the CMA in the UK and we are now in the process of bringing their many thousands of Sub-Continent based practitioner members on board as CMA members. This is an exciting exercise in logistics and we will keep you posted on our progress.
The CMA has worked closely with Nepalese Colleges based Kathmandu, Nepal affiliated to Mahendra Sanskrit University. Due to the political situation in Nepal at the present time, this course is temporarily on hold.
CMA President Jayney Goddard was invited to the Nepalese Embassy as a guest of the Ambassador in order to receive an award in recognition of her efforts to assist Nepal in promoting high-level complementary medical training.
The Bulgarian Government
Jayney Goddard was invited as a guest of the Bulgarian government to inspect their Balneotherapy centres in several locations. Balneotherapy is an officially recognised form of naturopathic medicine and the Bulgarian Government is keen to capitalise upon their country's excellent treatment centres and to bring them worldwide recognition.
The Bulgarian Balneotherapy centres proved to offer a sophisticated blend of conventional and complementary medical techniques and Jayney was most impressed with their model of a fully integrated, officially recognised, integrated medical system.
Jayney Goddard was tasked by the Hungarian government to undertake a similar project to that performed for the Bulgarian government - as they were keen to promote their superb medical spa culture.
Egypt, India, Afghanistan and Cyprus
The CMA is currently working on setting up relationships within these countries.
The Chinese government is keen to establish high quality complementary medicine within China and wishes to establish The Complementary Medical Association there.
The CMA is negotiating at governmental level in many cases so help governments to understand that Complementary Medicine does not pose a threat but that it can and will positively benefit their people and consequently, their medical systems.
The Complementary Medical Association will consider accepting ethical advertising in The CMA Journal "With Our Complements" and in our monthly newsletter, on our website and various e-communications - if the advertisig in question is demonstrabely in line with our ethos. If you have a proposal we would be delighted to speak with you.
For more information please send email inquiries to The CMA.
The CMA Journal "With Our Complements" comes out quarterly and goes to all of our Members, "Friends of the CMA", doctors and relevant journalists, TV and radio programme producers and other members of the broadcast and information media.
Circulation is high and the Journal is regarded as presenting the cutting edge developments in the conventional and complementary fields. In addition, we also publish an outstanding monthly e-Newsletter and regular on-line communications.
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