Homeopathic and Herbal Remedy Sales Hit $6.4 billion in US

Homeopathic and Herbal Remedy Sales Hit $6.4 billion in US

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Research from Mintel (May 2013) shows that sales of homeopathic and herbal remedies in the States aare up 3% over the previous year (2012 vs 2011) and are worth $6.4 billion.

This is a sales growth of +16% over the past five years.

Mintel forecasts continued sales growth – of up to $7.5 billion by 2017 and reports that around a third (30%) of individuals use these kind of products to treat their ailments every year.

Their health and wellness analyst explained:

"Recalls of traditional OTC remedies, a holistic approach to health, and more availability in traditional retailers all helped to fuel growth in this market. The sector is primed for continued success as US consumers increasingly seek products that are natural and organic, particularly as it relates to healthcare. This is especially true for families with small children as many OTC medications are unsafe for children under the age of two."

"Those who trust homeopathic medications are more likely to eat a healthier diet. Additionally, they are more likely to eat natural and organic foods and are willing to invest in these products. Those who trust homeopathic medicines are also more likely to be preventative about their healthcare. They visit the doctor regularly and take vitamins to prevent illness."


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